Job Description

Data Scientist - Marketing Analytics

About Us

KiE Square is a leading AIML Corporation that provides advanced Data Science/Data Engineering Solutions to its clients and drives their Business Intelligence Transformation. We are currently looking for Top tier Data Scientists for our Marketing Analytics Vertical.

Responsibility

The Data Scientist - Marketing Analytics (DS-MA) would report to the Head of Marketing Analytics function and would be responsible for developing and deploying Marketing Mix Models/ Multi Channel Attributions Models/Other Marketing Analytics models through individual as well as team efforts. The DS-MA would engage directly with the end client stakeholders, finalize project plan, work towards Technical and Business Deliverables, present the same through the Dashboards, Simulators and Presentation deck. Senior DSMA would also work towards expanding the Company work portfolio with the client and be involved in weekly and Monthly reviews.

Experience Qualification

Minimum 4 years of experience in developing Media Analytics/ Marketing Mix Models / Multi Channel Attribution solutions for Retail/CPG/ Related industries.
Hands-on experience with MMM/ MCA Model building, deployment & tracking using Python & other Cloud stack.
Minimum Programming work experience of 3 years
Driving Technical as well as Business Reporting through dashboards and PowerPoint Presentations to the client and internal stakeholders
Knowledge of Sales Forecasting, Pricing Optimisation and Standard CPG Analytics suite would be a plus point.

Eligibility Criteria

Bachelor's degree in quantitative disciplines (Engineering/Computer applications/ Economics/ Statistics/ Mathematics only)
An MBA or equivalent from a Tier A institution.
Excellent Verbal and written communication skills and the comfort/confidence to deal with Executive Leadership at Client end to convince them on business proposals and pricing model.
Strong Consulting and negotiating skills and demonstrated ability to lead.